For more Infomation

Contact : Haelim Jun
KOTRA AMSTERDAM
Strawinskylaan 1253
1077XX , Amsterdam
hjun@koreatradecenter.nl
Tel : +31 (0)20 673 0555

WHAT'S
K-BEAUTY?

K-beauty is an umbrella term for
skin-care and colour cosmetic
products that originated from
South Korea.
K-Beauty products usually
encompasses the Korean beauty
philosophy, which focuses on
health, hydration and fair skin.

IT ALL
STARTED...

Thanks to Hallyu, the "Korean Wave" of
entertainment and culture sweeping China
and ASEAN countries since 1990s. It has
given Korean cosmetics sales a big lift since
fans want make-up just like their K-Drama
or K-Pop idols. Later K-Beauty gained its
popularity in the US and other regions
across the globe.
It's coming for Europe now ;)

K-BEAUTY
FACTS & FIGURES

  • TOP 10 global beauty market
  • Sales over $ 13.1 billion in 2018
  • 5th largest exporter of Europe
  • € 135.8 million export to Europe in 2017
  • $ 64.3 bn spent in R & D Investment
  • 1,500 numbers of Manufacturers
  • Global acquisitions : L'oreals (3CE),
    Unilever (Carver Korea), LVMH invests in CLIO
  • NO IMPORT DUTY due to EU - KOREA FTA
Why K-BEAUTY?

# 1

Exceptional Innovation

BB cream, sheet masks, the cushion compact—all of these now-essential
beauty staples originated in Korea.

# 2

Gentle Formulas

Korean beauty heritage is steeped in natural ingredients passed
down from generation to generation.
This tradition continues today with formulations
that tend to shun harsh chemicals and draw from the Earth instead.

# 3

Unique
Ingredients

Korean beauty products utilize the most effective Western ingredients and so
much more. With an impressively large repertoire that includes ground-breaking
ingredients such as snail mucin and bee venom, their compellingly fresh
formulations can deliver results you could never achieve before.

# 4

Inside-Outside
Result

The holistic Korean beauty philosophy focuses on
improving skin from the inside out.
Their belief is that a truly radiant complexion doesn’t
happen overnight by simply treating the skin’s outer
layers. Instead, Korean skincare concentrates on
maintaining a healthy, well hydrated and nourished
skin environment for results that last a lifetime.

# 5

Affordable

The competition among beauty
brands in Korea is nothing
short of fierce,
which helps keep the prices of
beauty products down
(without ever sacrificing quality).

If you have any question or inquiry on this website, please contact us

languagewww.koreatradecenter.nl